Cindy C Barnard – website designer, developer, and web marketing strategist... founder of CCB Creative, where it's all about
Website Design & Development
Using CCB Creative for your web project is like having your own in-house web consultant who understands a website doesn’t operate in a vacuum. A website may need to:
- serve many divisions within your organization.
- function as a crucial channel within your outreach program.
- help you establish your new business.
- acquire more memberships.
- increase online sales.
And it’s likely your website must address a range of audiences, segmented into specific targets for specific types of information.
Establishing web standards and strategies while planning your website design project will help accomplish your ultimate goal. Together we will discuss what you want your website to do for you and we’ll develop a plan to do just that.
Along with website design and development, you should consider which of the following combinations of web strategies will reach your audience and satisfy stakeholders:
Having a professional website design is, yes, important. But when an organization establishes an online presence with an intriguing design, backed with the right strategy to reach your audience, your website becomes a valuable resource you will want to reference and promote.
Content Management Systems (CMS)
CCB Creative builds your website with an Open Source CMS framework. A Content Management System keeps track of all your content, much like a library, and enables you with powerful tools to maintain your online content.Open Source CMS frameworks like Joomla! and WordPress make it possible to get you up and running with a state of the art system developed by a worldwide network of professional programmers, server technicians, and web developers. CCB Creative works within this professional network to ensure the best quality website development.
Contact CCB Creative to get started with your website project.
Web Marketing Strategy
Search Engine Optimization (SEO)
A good SEO program will bring your organization more online attention and website traffic. But as important, optimizing the content on your website with a professional, smart onsite SEO strategy will mean greater conversions.
You can drive any amount of traffic to your website, but if it isn’t delivering what you promised, what the users are expecting, what will all this traffic do for you?
Captivating your users with interesting, usable information is at the core of CCB Creative’s onsite SEO strateqy, along with developing websites with the foundational elements of SEO to make it easy for search engine web crawlers to read your website.
Content Strategy
Keep all your efforts organized with Content Strategy, a process of auditing, organizing, and establishing standards to manage your most important online asset, content. Content Strategy will save you time, keep your website updated, and give your users what they’re seeking when they visit your site.
Email and Social Networking
Follow up with email and social networking strategies that provide both a one-on-one communication with your audience and a wide broadcast of your message. Millions of people are using social media, it is the online community, the water fountain, the plaza… and even the mall.
Learn how to listen to the conversation and how to interact and share your outreach message or your quality products and services. Social platforms serve to entertain, to inform. You can find an audience within this network.
Use email for a professional one-on-one conversation to those who’ve explicitly opted-in. Use forwarding features and sharing functions in your email campaigns to spread the word.
WebWorkers Notebook
Follow the blog, the WebWorkers Notebook, for interesting information about trends within online communities, like:
- Have the rules changed recently?
- Are online communities moving towards or away from certain activities?
- Could recent trends affect how your audience responds to your message?
Find out on the blog, along with quick tips and resource links to help you adjust and optimize your online content. Keeping a website is an ongoing process and having a reference like the WebWorkers Notebook can help; find out how.