More than twenty-five years ago my career began as a graphic designer. I combined a fine arts degree and an english minor, along with a certification in computer graphics, to develop and hone my skills.
Then in the early 90s many managers were asking, “Hey, who’s going to build our website?” Few at that time had a programming department or a group of networking engineers that could handle such a project. I gave it a try, starting out by hand-coding in a text editor and later using a web editor. Since then I have continued to build my skills customizing themes for WordPress, a Content Management System (CMS).
But designing a website without understanding content development, social media marketing, email campaigns, SEO, landing pages, blogging, branding, and a plan to generate all of this valuable content is like,
…making wine without fruit, bread without flour,
…a suitcase without handles.
As a web designer, the job is to understand the client’s needs and help establish goals — that’s the the exciting portion of any website project and that’s why developing content is my passion.
Discovering the needs and wishes of my clients, and dreams for their business, is at the heart of the matter – along with brainstorming and building creative strategies.
What drives the web design and promotional process is specific content that purposefully addresses the business goals and makes money for the organization. Then you can plan where to insert it and how.
The content is first and foremost, all other technical considerations will follow this lead, and is the reason my services are evolving towards content development.
We’ll start with your goals, develop a plan, and write your story, keeping in mind that businesses aren’t about business really, they’re about people who own, manage, and work in that business, and importantly the people they serve.