When your best friend sends an email, what happens, you read it. Naturally that isn’t spam.

But let’s say you’ve accepted delivery for certain emails and your favorite tech company or your favorite T-shirt company emails the latest designs, what do you do – read it. That isn’t spam either, that’s a smart email campaign, also called Inbound Email Marketing.

With my email campaign service CCBflyer I’m all in for inbound email marketing where someone explicitly subscribes and wants to hear from you. Yes, laws allow for some implicit subscriptions, as when a purchase is made, but even then email senders should let their customers decide. Find out more about what it means to practice Inbound Email Marketing.

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Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.