Email and Social Networking
Using Email Campaigns and Social Media together provides a full-circle approach to an online web strategy.
Email campaigns provide a one-on-one communication with your online audience; and social networking platforms allow for a wide broadcast of your message.
Organizations can use email campaigns to build followers and fans on social platforms. And then while growing you audience through broadcasting, you’re able to reach more people willing to opt into email for more engaging, detailed, information. And this is the group that will consistently respond to your call-to-action.
Since email is one-on-one communication, treat those subscribers with special care and offer thoughtful content targeted just for them. CCB Creative will help you analyze your offerings and current marketing strategies to develop relevant, intriguing email campaign.
Social Media – millions of people are using these platforms, it is the community online – consider it a different take on the water fountain, the plaza… the mall.
On social networking sites learn how to listen to the conversation and how your message fits into some of the discussions you find there. Then respond accordingly with relevant information.
Social platforms serve to entertain and to inform. Let CCB Creative help you discover your audience within this network and learn what would interest them about your offerings.
Using social media to encourage people to subscribe to your email, and using sharing functions in your email campaigns to spread the word back out to social media platforms, brings you the full-circle web strategy to growing and maintaining your audience online.