Why you want their permission
Permission-based email marketing (using opt-in practices when developing your email lists) is the law in the U.S. Even explicit permission works best over implicit. Permission marketing will improve your bottom-line and here are some of the reasons why:
It’s cost effective
At first, it may seem daunting to begin your list from scratch. Later on, however, if you have readers not interested in your offerings, they will take away from your budget and place a drag on much needed resources for customers who are interested in your message, product, or services.
You won’t look like a spammer
We already have too many spammers. They are causing issues with an otherwise much needed email service. Insure you don’t annoy people and insure you make a potential reader a long-term customer. Find people who choose to receive your email.
You’ll report better results
So your bottom line is likely tied to your performance.
Make sure your lists are totally from people who want your email, and then your tracking and reporting results will out-perform any other method of gathering email lists. The return on your investment will also perform more favorably.
You will get to know your customers
If you’ve gathered your own email list, you will know who your readers are and will be able to better tailor your email to your audience. Furthermore, you will know how to segment your subscribers and further target your message.
Published by Cindy Barnard, writer and web content specialist
Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.