Attributes of the “alt tag”
Email still brings in, or can, more return on your investment than other marketing efforts like paid search marketing and banner ads.
So make your emails count.
First and foremost, develop an online and offline strategy to grow your email list, OPT-IN is the only way to go with email and thus making it truly an inbound marketing strategy. No one wants unsolicited mail, another form of SPAM… just don’t do it.
Next is the “alt tag”, an HTML attribute that tells search engines what the image is. Your content for the alt tag should relate to the topic at hand, and by working in this way you are implementing one method to optimize your site for SEO.
Here’s an HTML example:
<img src=”name of your image file” title=”produces a browser tooltip – write brief content relevant to image” alt=”make this an enticing mini ad describing your offering or message, and use relevant keywords from your established list of keywords” />
While the alt tag is important for the images on your website, it is also important for your emails.
So you’ve developed this great email campaign with an attention-grabbing image at the top of the email and a design consistent through to your landing page and other website ads.
As you know, emails don’t always show the images, the subscriber has to load images within the email client. And without this image one of your most effective marketing strategies is lost.
Here’s where the alt tag comes in. The text you write for the alt tag will display in the email when the image doesn’t.
Make the content in the alt tag for your image count, make it enticing so that the subscriber will want to load images within their email client. Then they’ll read your email and go to your website.
Published by Cindy Barnard, web content strategist
Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.