I mold my approach to art and the written word by observing the light and seeking out information, by following color, form, time, and sources. I'm continually learning new ways of working and reminding myself to pay attention to the sights and sounds, and to always take notes.
Emails are a little bit like commercials. When they’re entertaining, they make you consider something or buy something. Good commercials are relatable. They make you think, smile, or even make you laugh out loud. If it’s a bland commercial, the... read more
It isn’t about coding — what a word, ‘coding.’ Coding in my line of work is structuring a website, developing a design, or I may compare it to diagramming a sentence, working a puzzle, building a lego town. While good... read more
I attended a webinar entitled Head-Smacking Content Strategies, presented by Wil Reynolds, Founder and CEO of SEER Interactive. And literally it was “head-smacking” because he covered many top-notch ideas for SEO with such rapidity that my head did hurt afterwards.... read more
updated: 2019 Why do you want their permission, …don’t perpetuate spam (or even the perception of spam). Permission-based email marketing (using opt-in practices when developing your email lists) is the law in the U.S., and many get around this law... read more
When using email, think about your audience. What would you say to them if they asked a question like, How will your product or service make my life easier? What would you say if they asked, What got you interested... read more
