I mold my approach to art and the written word by observing the light and seeking out information, by following color, form, time, and sources. I'm continually learning new ways of working and reminding myself to pay attention to the sights and sounds, and to always take notes.
Emails are a little bit like commercials. When they’re entertaining, they make you consider something or buy something. Good commercials are relatable. They make you think, smile, or even make you laugh out loud. If it’s a bland commercial, the... read more
updated: 2019 Why do you want their permission, …don’t perpetuate spam (or even the perception of spam). Permission-based email marketing (using opt-in practices when developing your email lists) is the law in the U.S., and many get around this law... read more
Use only explicit practices for building email subscribers. It is really that simple. CCB Creative utilizes Email Marketing as inbound marketing, that’s to say, it’s by the actions of the subscriber to opt into an email list. Besides, with email... read more
(modified 20 August 2020) Marketing Profs offers valuable insights about building your message online. In their article, Why You Should Integrate Online Marketing and Direct Mail, they also confirm that traditional print marketing works too, like direct mail — just... read more
(modified post from Aug 31, 2015) We naturally gravitate to good design. We notice the light, color, texture, movement, visual message. All this captured in an instant. The web design, along with the images and graphics, provides a fast overview... read more
