Send Inspiration not Spam
When your best friend sends an email, what happens, you read it. Naturally that isn’t spam.
Now let’s say you’ve knowingly subscribed to receive emails from your favorite tech company (or your favorite food blog), and you receive an email about the latest bluetooth devices (or how to make Cocoa Cookies); what do you do – read the email. That isn’t spam either, that’s a smart email campaign, also called Inbound Email Marketing because the sender builds their subscriber lists through explicit permission.
Through Email Courier we offer services for inbound email marketing where someone explicitly subscribes to your email list and wants to hear from you. Find out more about what it means to practice Inbound Email Marketing.
Published by Cindy Barnard, web content strategist
Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.