A link brought your visitor to your website, make sure you deliver on what they came for.
You’ve convinced your audience to visit your site with an offer or a promise for engaging information. Next, follow through with relevant, complimentary content structured to provide a useful and user-friendly experience.
When it comes to your blog, the articles or posts must adhere to your primary goal.
What benefit is your business offering? Why does your audience care? Or maybe we need to research and find out who does care and who wants your offering.
My blog posts begin with knowing your audience and writing the story for them. And this process includes On-Page SEO.
Let me write your next essential, vibrant blog post. I’ll assist you in your efforts to keep your content relevant for your reader, keep your blog posts consistent, and help you promote your posts.
Inbound Email Campaigns and Newsletters
Email is one-on-one communication, and speaks to your customer on a more personal level than is possible on social media and other similar channels.
At CCB Creative, I strategize for opt-in email subscribers (those that knowingly subscribe) and treat that audience with special care by offering thoughtful content targeted just for them.
Let me help you analyze your offerings and current marketing strategies to develop relevant, intriguing email campaigns. Contact me today.
Email Campaigns and Social Media
If your organization has signed onto social media, and maybe using email, too, you know how important it is to have your audience interested. And that’s where a social media and email strategy makes the difference.
By knowing what social media platform your audience prefers, what interests them, and what they’re listening to – you’ll know how to focus your message and have greater success with user interactions.
I will research these answers for you and help establish a unified plan for your online marketing channels.
If you’re using email, this research will also be of tremendous value because now you can target your message further when communicating through email, which may the only one-on-one contact with your audience, your customer.
Implementing Email Campaigns and Social Media together provides a full-circle approach to an online web strategy.
Email campaigns provide a one-on-one communication with your online audience; and social networking platforms allow for a wide broadcast of your message.
Organizations can use email campaigns to build followers and fans on social platforms. And then while growing you audience through broadcasting, you’re able to reach more people willing to opt into email for more engaging, detailed, information. And this is the group that will consistently respond to your call-to-action.
While email still remains the highest in conversions, boosting your ROI, millions of people are on social media platforms.
Learn how to listen to the conversation on social sites and how your message fits into the discussion. Then respond accordingly with relevant information. Social media entertains and informs. Let CCB Creative help you discover your audience within this network and create a strategy that what would interest your audience about your offerings.
Make a difference in winning over your audience by focusing on:
The right page design.
A relevant image.
The right benefit-driven heading and description (with SEO).
A clear CTA.
A form asking only for the most basic needed information.
A thank-you page.
A plan to test, tweak, repeat,
… and did I mention, Benefit-Driven Content?
It’s that simple. Now let’s figure out simple together.