_updated 23april2012

3 Basic Steps to begin a good SEO strategy

1. Unique “Browser Titles” for each web page,  importantly your top 20 web pages. These are titles that appear within the browser window, not the heading text within your content (we’ll cover heading text later on).

The Browser Title of your web page should be composed of three sections:

a) the actual title of the web page, which should be whatever the topic is for that page. Use relevant keywords (also called keyphrases) from your master list. Don’t yet have a master list of key words, let me help you figure those out – or use a few online tools to get started.

b) the name of your organization (a good practice unless you’re already a well-know brand).

c) and finally the location if your company if you serve primarily one region. And if you’re just starting out, optimizing for SEO for a small area or region is a good place to start building your audience. Then expand to a larger area if needed.

2. Insert primary keywords at the top of the body of content, but absolutely no keyword stuffing.

The rule is to write your content naturally, this takes precedence; then be mindful of using your primary keywords within this content.

Your visitors are likely on your website because of a keyword used within a link — a link they clicked on within your website, or maybe link from a search page result, or a link within an ad or business listing. Give the user the content they came for and use your keywords wisely.

Make good use of your heading text. Use one primary heading text (H1 tag) for the topic of your page. Then organize your content into sections, using subheadings (H2 tags) for each section.

3. Establish your good reputation online by building incoming links, that is to say, links from other well-known,  reputable websites leading to your website. This greatly increases SEO.

Establish a link-building strategy using your primary keywords:

Research extensively the industry relevant to your SEO focus (and other relevant, related fields). Find blogs, forums, directories, and popular websites, both in broad and niche markets, in order to collaborate and share link information.

This process will evolve and you’ll be able to refine your SEO strategy by testing, analyzing the results, tweaking, and testing again. Thinking creatively about your industry and how your target audience may search for you will determine success. And through this process, too, you’ll come to recognize patterns and trends that work more than others.

Finally, remember your keywords take on many permutations, use them all appropriately. Use long tail keywords (a 4 – 5 word descriptive phrase). These keywords are less competitive, but are more specific and targeted to your offerings. Building a good page rank with long tail keywords will help you gain advantages when targeting more competitive keywords.


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Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.