Email is inbound marketing at CCB Creative.

Email is very often for businesses the only one-on-one engagement with the online customer. Give them valuable information they can use. Give them something to talk about and you’ll discover good results.

Having this one-on-one conversation, and building it with an audience who cares, will be one of the strongest marketing tools organizations can utilize.

• Adding subscribers only through explicit permission will save you time and money and build a strong audience that will measure higher in successful conversions.

• Measuring the interaction of your subscribers through email will provide a better understanding of their interests and help you offer more relevant information.

• And using social media to find and build your email readership will be one of the most effective tools to grow your business, get the word out.

Contact CCB Creative to find out more about developing your email strategy.