Google uses algorithms to find pages associated with your web search or your query. One of the first Google algorithms are the “Penguin” and the “Panda.” Now a new algorithm is on the scene, “Hummingbird.”
Penguin and Panda algorithms have undergone many updates over the last several years. Hummingbird is a brand new algorithm replacing many aspects of these older algorithms. Knowing about these changes to Google web search is important to competitive businesses needing to be at the top of search page results.
So if you’ve heard about these Google animals during marketing conversations, this is basically what web strategists are discussing, how these algorithms work and what the updates mean –– and how to update a client’s website content to keep their good page rankings.
Hummingbird brings better search results more specific to your query, and your location (and/or your server location). So instead of a search query listing the home page of your local pharmacy, for example, it can be more specific to your search, for say, “pharmacy photo center gifts” and giving you the calendar and cards link of the closest pharmacy (instead of a previously indexed list of website menu items).
As Danny Sullivan explains at Search Engine Land, Hummingbird is like replacing the engine in your car. And one of its biggest changes is conversational search. So very much like the app for mobile phones, Google voice search is now live on Google’s browser Chrome, but new and improved.
Hummingbird can interpret your voice search and scan actual web pages as well as a knowledge base system of answers. Voice search also speaks back to you. In addition, Hummingbird understands and associates pronouns and references to your original search as in natural speaking, and this applies to voice and text searches.
So far the reviews for Hummingbird’s conversational search are positive. For me it brings to mind the advancement of AI technology we’ve been dreaming about for generations, from”Hal” to Siri and Watson. Evolution?
Published by Cindy Barnard, web content strategist
Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.