My focus is assessing the needs and goals for the website and developing a plan for your website for On Page SEO.
This assessment is a review of content and its effectiveness for the purpose of each page and the tone and how it addresses the target audience. Additional services include assessing your Website Needs, Website Health Check, and Website Content Audit.
One part of a Needs Assessment is determining your current goal, and what were your goals previously and what has worked in the past; and then how do you transition to new directions.
I’ll look at your website structure, content, and functionality, and determine what you need to change and/or tweak to move forward.
Optimize your content using SEO practices, but first write engaging, content just for your audience. Read more about my work as a freelance writer.
Social and Email
If your organization has signed onto social media, and maybe using email, too, you know how important it is to have your audience engaged. And that’s where a web strategy makes the difference.
By knowing what social media platform your audience prefers, what interests them, and what they’re listening to – you’ll know how to focus your message and have greater success with user interactions.
I will research these answers for you and help establish a unified plan for your online marketing channels.
If you’re using email, this research will also be of tremendous value because now you can target your message further when communicating through email, which may the only one-on-one contact with your audience, your customer.
Implementing Email Campaigns and Social Media together provides a full-circle approach to an online web strategy.
Email campaigns provide a one-on-one communication with your online audience; and social networking platforms allow for a wide broadcast of your message.
Organizations can use email campaigns to build followers and fans on social platforms. And then while growing you audience through broadcasting, you’re able to reach more people willing to opt into email for more engaging, detailed, information. And this is the group that will consistently respond to your call-to-action.
While email still remains the highest in conversions, boosting your ROI, millions of people are on social media platforms.
Learn how to listen to the conversation on social sites and how your message fits into the discussion. Then respond accordingly with relevant information. Social media entertains and informs. Let CCB Creative help you discover your audience within this network and create a strategy that what would interest your audience about your offerings.
Landing Page Development
…making a difference in winning over your audience.
For each promotion or outreach effort that brings in a visitor, design a landing page to follow through with your special offering or message.
Users are surfing the internet, they’re out in the “world”. They find one of your links from a promo, or a listing, or a feature article. The question is where do you send them when they click on one of your links? Is it to a page relevant to the topic of the promo, listing, or article?
Many of your offsite efforts should direct users to a smart landing page design to further focus your message.
It is through this practice of designing landing pages that you’ll begin realizing greater results overall with your web strategy.