Still wanted: good formatting for your good content
In the first place, many believe sending an HTML newsletter is an immediate turn-off due to so many bad email newsletters. Understandable.
Instead many send email blasts from their desktops, believing maybe it is somehow less commercial, less costly, and more efficient. They may even try to dress up the email using the software′s editor, thinking this will add the needed personal touch.
But compare the two email layouts illustrated here, both of which are mostly text, and decide which one you think is more likely to be read.
You don’t need flashy to make an email more interesting, but well formatted isn′t a turn-off for anyone. Smart design does not equal lots of design.
Use your Email Service Provider (ESP) with your permission-based email list.
EPSs are trusted among internet service providers and your email is more likely to land in someone′s inbox rather than spam; you can use better editing tools to easily and quickly upload a few images; and you can track who is reading your emails and what′s most interesting to your readers.
Tip: When sending a sequence of emails within a campaign, a combination of simply formatted emails, along with more snazzy email layouts, would be refreshing if you carry one or two consistent design elements and colors across all email styles.
And remember a well-formatted text email sent through an EPS can be quickly and easily read even when no images or design elements are included or loaded into the inbox.
Published by Cindy Barnard, web content strategist
Molding my "Approach to Art and the Written Word" by observing color and following light, form, and time. Always learning new ways of working and interacting within local and online communities. Taking in the sights and sounds and making notes.