A Web Strategy begins at home, that is, it begins with your website. Whatever your organization’s goals, and your message to your audience, ultimately your customers and clients should come to your website to find out more. How your accommodate that online traffic will determine the success of your web strategy.
One part of a Needs Assessment is determining your current goal, and what were your goals previously and what has worked in the past; and then how do you transition to new directions.
We’ll look at your website structure, content, and functionality, and determine what you need to change and/or tweak to move forward.
Optimize your content using SEO practices, but first write engaging, specific content.
Primarily my work is with on-page SEO, working with other marketing channels to ensure consistency. My work also includes keyword research, and when it comes to off-site SEO my focus is on creative content for organic search marketing and link-building. Find out more about SEO at CCB Creative.
Social and Email
If your organization has signed onto social media, and maybe using email, too, you know how important it is to have your audience engaged. And that’s where a web strategy makes the difference.
By knowing what social media platform your audience prefers, what interests them, and what they’re listening to – you’ll know how to focus your message and have greater success with user interactions.
CCB Creative will research these answers for you and help establish a unified plan for your online marketing channels.
If you’re using email, this research will also be of tremendous value because now you can target your message further when communicating through email, which may the only one-on-one contact with your audience, your customer.
Implementing Email Campaigns and Social Media together provides a full-circle approach to an online web strategy.
Email campaigns provide a one-on-one communication with your online audience; and social networking platforms allow for a wide broadcast of your message.
Organizations can use email campaigns to build followers and fans on social platforms. And then while growing you audience through broadcasting, you’re able to reach more people willing to opt into email for more engaging, detailed, information. And this is the group that will consistently respond to your call-to-action.
While email still remains the highest in conversions, boosting your ROI, millions of people are on social media platforms.
Learn how to listen to the conversation on social sites and how your message fits into the discussion. Then respond accordingly with relevant information. Social media entertains and informs. Let CCB Creative help you discover your audience within this network and create a strategy that what would interest your audience about your offerings.
Web Marketing and Branding
What are your needs for online promotions? From AdWords campaigns, to the before mentioned social media and email strategies, to promotional branding and content marketing.
All of these channels must work in tandem and be consistent with the information on your website where your audience will eventually find themselves. Make sure the content is relevant to their search and meets there expectations. And one way to accomplish this goal is through landing pages.
Landing Page Development
…making a difference in winning over your audience.
For each promotion or outreach effort that brings in a visitor, design a landing page to follow through with your special offering or message.
Users are surfing the internet, they’re out in the “world”. They find one of your links from a promo, or a listing, or a feature article. The question is where do you send them when they click on one of your links? Is it to a page relevant to the topic of the promo, listing, or article?
Many of your offsite efforts should direct users to a smart landing page design to further focus your message.
It is through this practice of designing landing pages that you’ll begin realizing greater results overall with your web strategy.
What does your website need? Content Updates, a Social Media or Email Campaign Strategy, a Totally New Look, or all of the above!?
Let CCB Creative keep you informed of the latest services and offerings.