Web Strategy & Design
The design of your website is important because it is the first impression. It must hold the attention of your audience and help them readily find the information they seek.
And while the web design is the first impression, it is also the end result of a collaborative process to support all of your online efforts:
- your outreach or commerce goals,
- your commitments to your customers, project managers, and stakeholders,
- your need to intrigue your audience, to convey your message, and provide valuable resources and information to your users.
The best way to keep your content fresh is through a blog. Discover your main topics and the heart of what interests your audience within these topics. Develop threads or vertical niche categories to provide specific information. Understand how to use this information in other channels to broaden your reach. And within your website, let me develop on-page SEO practices, such as cross-linking, to make the most of your content and how users interact with your website.
Social and Email
If your organization has signed onto social media, and maybe using email, too, you know how important it is to have your audience engaged. And that’s where a web strategy makes the difference.
By knowing what social media platform your audience prefers, what interests them, and what they’re listening to – you’ll know how to focus your message and have greater success with user interactions.
CCB Creative will research these answers for you and help establish a unified plan for your online marketing channels.
If you’re using email, this research will also be of tremendous value because now you can target your message further when communicating through email, which may the only one-on-one contact with your audience, your customer.
Implementing Email Campaigns and Social Media together provides a full-circle approach to an online web strategy.
Email campaigns provide a one-on-one communication with your online audience; and social networking platforms allow for a wide broadcast of your message.
Organizations can use email campaigns to build followers and fans on social platforms. And then while growing you audience through broadcasting, you’re able to reach more people willing to opt into email for more engaging, detailed, information. And this is the group that will consistently respond to your call-to-action.
While email still remains the highest in conversions, boosting your ROI, millions of people are on social media platforms.
Learn how to listen to the conversation on social sites and how your message fits into the discussion. Then respond accordingly with relevant information. Social media entertains and informs. Let CCB Creative help you discover your audience within this network and create a strategy that what would interest your audience about your offerings.
Landing Page Development
…making a difference in winning over your audience.
For each promotion or outreach effort that brings in a visitor, design a landing page to follow through with your special offering or message.
Users are surfing the internet, they’re out in the “world”. They find one of your links from a promo, or a listing, or a feature article. The question is where do you send them when they click on one of your links? Is it to a page relevant to the topic of the promo, listing, or article?
Many of your offsite efforts should direct users to a smart landing page design to further focus your message.
It is through this practice of designing landing pages that you’ll begin realizing greater results overall with your web strategy.
Optimize your content using SEO practices, but first write engaging, specific content.
Primarily my work is with on-page SEO, working with other marketing channels to ensure consistency. My work also includes keyword research, and when it comes to off-site SEO my focus is on creative content for organic search marketing and link-building. Find out more about SEO at CCB Creative.