Emails are a little bit like commercials; when they’re entertaining they make you laugh out loud (otherwise you hit the mute button, or any button really). Good commercials are similar to funny pet videos, or the amazing music or dance videos, that go viral on social media. You talk about them and share them online…. read more

10) From whence they came:On the landing page, keep your message from the posting, ad, or email (or whatever copy and link that brought them to your landing page in the first place) the exact same. Don’t make your audience think about this one, make it clear that they are where they thought they would… read more

updated: 2019 Why do you want their permission, …don’t perpetuate spam (or even the perception of spam). Permission-based email marketing (using opt-in practices when developing your email lists) is the law in the U.S., and many get around this law with implicit permission in the fine print. We are all too familiar with fine print…. read more

With technologies such as the Let’s Encrypt project, website owners on shared servers are able to provide a secure website connection through HTTPS — and this secure connection isn’t possible through an HTTP connection. This process is implemented by a Transport Layer Security (TLS) protocol on an HTTPS connection. Let’s break down this tech talk…. read more

Use only explicit practices for building email subscribers. It is really that simple. CCB Creative utilizes Email Marketing as inbound marketing, that’s to say, it’s by the actions of the subscriber to opt into an email list. Besides, with email you only want those who will read your email in the first place; and this… read more