Blog: Writing for the Web

Writing for the Web is a blog about optimizing your content to gain the most traction with your audience. I cover topics ranging from SEO and landing pages to email campaigns and blogging – all to help small businesses and individual website owners improve their outreach efforts.

Easy tips for on-page SEO

Do you want to be found in search results for the essential services or offerings you provide? If your answer is “Absolutely!”, then here are a few tips to help you optimize your web pages, called On-Page SEO or On-Site SEO. Keep in mind that robust SEO practices are important for your Content Marketing efforts… read more

Email quick start guide

First, it’s a good idea to get comfortable with email campaigns, and why. Emails are one-on-one communication and a good opportunity to be specific. So that’s Part I. Second, it’s always good to do your research first. But in the meantime, you could make a start at an email campaign if you keep in mind… read more

Make the switch from HTTP to HTTPS

With technologies such as the Let’s Encrypt project, website owners on shared servers are able to provide a secure website connection through HTTPS (Hypertext Transfer Protocol Secure) — and this secure connection isn’t possible through an HTTP (Hypertext Transfer Protocol) connection. This process is implemented by a Transport Layer Security (TLS) protocol on an HTTPS… read more

Code for the People

It isn’t about coding — what a word, ‘coding.’ Coding in my line of work is structuring a website, developing a design, or I may compare it to diagramming a sentence, working a puzzle, building a lego town. While good clean code is often called poetry, and rightly so, it isn’t the code alone that… read more

Top Ten Tips for Landing Page Designs

10) From whence they came:Keep your message exactly the same on the landing page as the copy/anchor text that brought your visitor to the landing page in the first place. Don’t make your visitor think about this one, make it clear that they are where they thought they would be would the click to your… read more