Email Quick Start Guide

for the approaching holiday season

The Top Ten to Landing Page Design

10) From whence they came:On the landing page, keep your message from the posting, ad, or email (or whatever copy and link that brought them to your landing page in the first place) the exact same. Don’t make your audience think about this one, make it clear that they are where they thought they would… read more

Why you want their permission

updated: 2019 Why do you want their permission, …don’t perpetuate spam (or even the perception of spam). Permission-based email marketing (using opt-in practices when developing your email lists) is the law in the U.S., and many get around this law with implicit permission in the fine print. We are all too familiar with fine print…. read more

Make the switch from HTTP to HTTPS

With technologies such as the Let’s Encrypt project, website owners on shared servers are able to provide a secure website connection through HTTPS — and this secure connection isn’t possible through an HTTP connection. This process is implemented by a Transport Layer Security (TLS) protocol on an HTTPS connection. Let’s break down this tech talk…. read more

Inbound marketing should be your email strategy

Use only explicit practices for building email subscribers. It is really that simple. CCB Creative utilizes Email Marketing as inbound marketing, that’s to say, it’s by the actions of the subscriber to opt into an email list. Besides, with email you only want those who will read your email in the first place; and this… read more