CCB Creative Blog:
Writing for the Web

Writing for the Web is a blog about optimizing your content to gain the most traction with your audience. I cover topics ranging from SEO and landing pages to email campaigns and blogging – all to help small businesses and individual website owners improve their outreach efforts.

Easy tips for on-page SEO

So, it’s about your website… Do you want to be found in search results for the essential services or offerings you provide (and you know you do)? If so, here are a few tips to help you optimize your web pages, called On-Page SEO or On-Site SEO. Keep in mind that robust SEO practices are… read more

Email quick start guide

Emails are a little bit like commercials. When they’re entertaining, they make you consider something or buy something. Good commercials are relatable. They make you think, smile, or even make you laugh out loud. If it’s a bland commercial, the message is ignored, or worse, your message is annoying, and your audience reaches for the… read more

Make the switch from HTTP to HTTPS

With technologies such as the Let’s Encrypt project, website owners on shared servers are able to provide a secure website connection through HTTPS (Hypertext Transfer Protocol Secure) — and this secure connection isn’t possible through an HTTP (Hypertext Transfer Protocol) connection. This process is implemented by a Transport Layer Security (TLS) protocol on an HTTPS… read more

Code for the People

It isn’t about coding — what a word, ‘coding.’ Coding in my line of work is structuring a website, developing a design, or I may compare it to diagramming a sentence, working a puzzle, building a lego town. While good clean code is often called poetry, and rightly so, it isn’t the code alone that… read more

Top Ten Tips for Landing Page Designs

10) From whence they came:Keep your message exactly the same on the landing page as the copy/anchor text that brought your visitor to the landing page in the first place. Don’t make your visitor think about this one, make it clear that they are where they thought they would be would the click to your… read more