Use only explicit practices for building email subscribers. It is really that simple. CCB Creative utilizes Email Marketing as inbound marketing, that’s to say, it’s by the actions of the subscriber to opt into an email list. Besides, with email you only want those who will read your email in the first place; and this… read more

(modified post from August 12 2015) Marketing Profs offers valuable insights about building your message online. In their article, Why You Should Integrate Online Marketing and Direct Mail, they also confirm that traditional print marketing works too, like direct mail — just make sure you do your homework and target a specific audience. Also remember:… read more

(modified post from Aug 31, 2015) We naturally gravitate to good design. We notice the light, color, texture, movement, visual message. All this captured in an instant. The web design, along with the images and graphics, provides a fast overview about a particular topic. Once the visual has gotten our attention we are likely to… read more

It isn’t about coding — what a word, ‘coding.’ Coding in my line of work is structuring a website, developing a design, or I may compare it to diagramming a sentence, working a puzzle, building a lego town. While good clean code is often called poetry, and rightly so, it isn’t the code alone that… read more

I was sitting at the table the other night contemplating the word “user” and trying to remember when and where I was when someone at a web marketing workshop indicated that “user” was the better term to apply rather than “visitor.” “User” is applied more often to describe ourselves on the web. Who uses the… read more