(modified 20 August 2020) Marketing Profs offers valuable insights about building your message online. In their article, Why You Should Integrate Online Marketing and Direct Mail, they also confirm that traditional print marketing works too, like direct mail — just make sure you do your homework and target a specific audience. Let’s get started with… read more

(modified post from Aug 31, 2015) We naturally gravitate to good design. We notice the light, color, texture, movement, visual message. All this captured in an instant. The web design, along with the images and graphics, provides a fast overview about a particular topic. Once the visual has gotten our attention we are likely to… read more

It isn’t about coding — what a word, ‘coding.’ Coding in my line of work is structuring a website, developing a design, or I may compare it to diagramming a sentence, working a puzzle, building a lego town. While good clean code is often called poetry, and rightly so, it isn’t the code alone that… read more

I was sitting at the table the other night contemplating the word “user” and trying to remember when and where I was when someone at a web marketing workshop indicated that “user” was the better term to apply rather than “visitor.” “User” is applied more often to describe ourselves on the web. Who uses the… read more

Favorite Words Workflow I have been using this word now incessantly. With its origins maybe in manufacturing, workflow for me has come down to how I efficiently manage routine processes, from everyday administrative and business activities, to managing website development projects, to organizing and managing photography post-production and printing. Setting up the process and staying… read more