The key to keywords

Keywords are another way to hone your message and focus your topic online. And to that effect, thankfully, they are also the key to Search Engine Optimization (SEO). “Keyword,” the term we typical say, really means “key phrase.” Key phrases are multiword keywords with the intention of being highly specific with a narrow focus, also called… read more

Making your way along the social route

—updated 23april2012 Social Networking is integral to our lives — and it isn’t just for friends, family, and at times complete and utter goofiness, but it is also for businesses. Businesses go where the people are and if businesses have something in any way valuable to offer, they too can become a successful part of the… read more

Why you want their permission

updated: May 2018 Why do you want their permission, …so you don’t keep perpetuating spam (or even the perception of spam). Permission-based email marketing (using opt-in practices when developing your email lists) is the law in the U.S., and many get around this law with implicit permission in the fine print. We are all too familiar… read more